brief: cablekidz is a youth wakeboard team, the client is a close friend of mine. he wanted something grunge-y, rebellious, and angsty. the client stated that they really like the mossimo logo and wanted to incorporate the skater culture.
solution: we crafted a rebellious logotype that inherited his love for the punk-esque vibe and a black-and-white direction to go along with it. they didn't want to simply showcase their sick tricks with a normal video but through GIFs that surge out their energy.
